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How to Know What Fonts To
Use
on Promotional Items
Small Type
When it comes time to print on some promotional items, space is a
luxury. And if you need to put your website URL on the item the real
estate available can be very limited.
Printing on pens and smaller items requires narrow, yet legible fonts.
Sometimes referred to as "lawyer fonts", you need a font that is
readable in small size. The light-weight face is the best choice and a
sans-serif face is also a good choice.
Good examples are:
Attract Attention
Make it bold, brassy...
BIG!
On a T-shirt, a sign or a header on a web page, you want to get
noticed. A font that stands out is the order of the day.
Try:
And maybe put into bold... but beware of the text being too massive
that you can no longer read it with ease.
Just the
Fax
Fax machines can now render better quality and some are integrated into
the multi usage printer, yet, some businesses are still using some old
workhorse machines. Just to be on the safe side
"fax appropriate" fonts can make the difference between being read and
understood or just ignored... maybe even trashed.
Fonts to use might be:
These tips are excellent guide lines for anyone who is not experienced
with font selection. However, if they are obvious, just take them as a
reminder that you have the right tools to do the
right job.
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