Entice Your Key Clients and Prospects

It's up to you to get your clients out to the show. Use your present database to create a list of clients and prospects that you can invite to your booth. Contact the show management to see if they can get you a list of pre-registered attendees. Plan a direct mail campaign to encouragge your clients and prospects to come to your booth. The mailing must indicate the dates, times and location of the show and the booth number. You should also include interesting new products or programs that you plan to launch at the show.